Partner Center

Become a Partner

Velocity Communication Network

Pentair Water recognizes the significant business challenges facing Dealers in today’s water industry. Velocity® offers the wide range of tools you need to remain competitive and grow your business.

  • Pentair Water E-News: receive each monthly issue of this publication, a Dealer-focused newsletter full of new product information, industry trends, application stories, and much more.
  • New Product Launch Packets: everything you need to know about new Pentair Water products and how to market them to your advantage.
  • Pentair Water Website: dealer-focused online tools provides easy access to sales and marketing assets, key product and program information.
  • PentairOnDemand: use our online customized literature tool to personalize Pentair Water’s literature with your brand logos, contact information and other promotional messages.
  • Velocity Connect: feedback opportunities for network participants designed to ensure we are meeting your needs and continuing to provide products, programs and resources that help contribute to your success.
  • Training: receive priority notice of dealer-centric training and educational opportunities sponsored by Pentair Water. This includes our Pentair Water University programs offered regionally throughout the year, including content which is accredited by the Water Quality Association®. These events feature:
  • Qualified instructors
  • Hands-on product training
  • Valuable product, technical and program collateral
  • Potential for attendees to earn WQA Continuing Education Units (CEUs)

If you're an interested dealer, go to to register.

Pentair Water Platinum Dealer Network

The Pentair Water Platinum Dealer Network provides you with the opportunity to be affiliated with a national organization, while remaining an independent business with no annual dues or fees. Members-only benefits include all the benefits of Velocity, plus...

  • Nationwide Dealer Locator: as a member of this network, your company will be included in the dealer locator used by consumers to find a reliable, knowledgeable and local resource to assist with their water treatment needs.
  • Pentair Water Branding Opportunities: members have access to the Pentair Water Platinum Dealer identity logo that can be applied to business cards, websites, building or showroom signage and more reflecting your status in representing the products.
  • Sales and Marketing Resources: Pentair offers a full catalog of pre-designed resources for your use at home shows, in sales calls and in your showroom. Everything from mailers, to banners, to wearables and more.
  • Technical Support: an on-line tool to communicate with the entire network community and leverage product, solution or industry knowledge.
  • Soft Water Splash E-News: Receive each quarterly issue of this publication, a Dealer-focused newsletter full of tips and techniques to help grow your business.
  • Third Party Partners: Pentair teams with third party businesses who offer Platinum Dealers tips, consulting and services at discounted rates.

If you're an interested dealer, check out the Pentair Water Platinum Dealer Network Guide and register online or contact us at or 888.784.9065.

Pentair Water Branded Product Programs

In addition to our networks, Pentair offers programs wrapped around premiere, proprietary systems that carry a name brand such as GE to market. It offers all the benefits of the the Velocity Communication Network, the Pentair Water Platinum Dealer Network plus business development support. Contact us at or 888.784.9065 for details.